Рroduct:
Orbit gum
Task:
Orbit gum
Task:
To tell the audience about the new “Orbit” which fights 3 causes of caries.
Solution:
We created an interactive game where users in the image of an “Orbit” fighter have to protect their real friends from the threat of caries. After 2 weeks of the campaign the site were visited by more than half a million users, and the half of them had played the game.
Backgound making-off
Sketching:
Sketching:
Modelling:
Photoshoping (first version):
Details
Photoshoping (second version)
Digital BBDO
Creative Group Head: Artem Efimtsev
Character animation: Dmitriy Sychkov
Animation: Paul Bragin
Creative Group Head: Artem Efimtsev
Character animation: Dmitriy Sychkov
Animation: Paul Bragin
WWW.ORBITGUM.RU
