NIKE FREE / MUSIC SHOES
We created viral online content to demonstrate the flexibility of new products in unique and interesting ways for a specific audience. We created a music synthesizer with NIKE Free Run and had the famous music duo “ Hifana” play it in their music video. We also placed the same music instruments in the NIKE Harajuku store for consumers to experience the flexibility of the new product in their hands.
Nike Free Run: HI Fana music video
The campaign key visual
The real working music shoe that customers can experience the flexibility of the product.
