NIKE AIRMAX+ 2013
Global Campaign for the release of the 2013 Nike Airmax
The newest edition of the classic Airmax series, this shoe revolutionized Nike's airbag technology allowing added flexibility and support. The visual system accentuates the products new technologies through the use of light, repetitive line and color.
Art Direction and Design: Michael Malowanczyk, Jeffery Docherty
Creative Direction: Remco Vloon
Photography: Dan Tobin Smith, Swanson Studio
Hero Image
Photography - Dan Tobin Smith
Retail Experience
Dimensional Logo Sculpture
Retail Experience
Secondary Image
Photography - Sean Reynolds of Swanson Studio
Airmax+ 2013 LE Reflective Pack Imagery
Photography - Tyler Ashlock of Swanson Studio
Online presence
