We teamed up with TBWA/DAN/Shanghai to create the latest campaign for GE China. The ads and digital draw from the iconic visual texture of porcelain and tell the story of how GE technology transforms the lives of Chinese people.
Client: General Electric (GE) China
Agency: TBWA\DAN\Shanghai
Group Creative Director: Dwayne Koh
Creative Director: Jimmy Wang
Associate Creative Director: Sherry Shi
Copywriter: HaiYang Yu
Art Director: QiHan
Managing Director: Douglas Lin
Head of Digital: Scarlett Lok
Account Director: Adrain Loo
Client: General Electric (GE) China
Agency: TBWA\DAN\Shanghai
Group Creative Director: Dwayne Koh
Creative Director: Jimmy Wang
Associate Creative Director: Sherry Shi
Copywriter: HaiYang Yu
Art Director: QiHan
Managing Director: Douglas Lin
Head of Digital: Scarlett Lok
Account Director: Adrain Loo
Planner: Ben Chen
Executive Producer: Allen Chen
Photographer: Michael Warren
Executive Producer: Allen Chen
Photographer: Michael Warren
Lead Production Studio: Ars Thanea
Executive Creative Director: Peter Jaworowski
Animation Director: Karol Kolodzinski
Production Director: Marcin Molski
Lead 3D Artist: Piotr Kolus
3D Artists: Piotr Nowacki, Anna Mierzejewska, Daniel Komuda, Piotr Kosinski
3D Animator: Magdalena Stadnicka
Compositing Artist: Karol Kolodzinski
Digital Artist: Karol Klonowski
Concept/Traditional Artists: Krzysztof Roslan, Michal Lisowski, Patryk Habryn
Designers: Peter Jaworowski, Artur Napierajczyk, Pawel Schedler
Flash Developer: Tomasz Wlodarczyk
Music/Sound Design: Jarek Lublin
DOP: Marek Sanak
Film Studio: Graffiti Film
Print
Details
Inspiration
Technique
Compositing & Retouch
As an extension to the print campaign Ars Thanea produced an experience website both in Chinese and English.
GE Lab - Real Shoot vs CGI
'Porcelain' Animation
