In 2012 McDonald’s introduced their idea of a perfect summer mash up:
A chocolate milk / milkshake hybrid called Cocio Summer Shake.
A chocolate milk / milkshake hybrid called Cocio Summer Shake.
We were briefed to make a banner campaign. But challenged the client to go further than that
- and let users create their own “summer mash up” in the form of a musical track.
This allowed us to use the radio media in a different way - by making the airwaves
available for playing user generated content.
This allowed us to use the radio media in a different way - by making the airwaves
available for playing user generated content.
It also gave us the opportunity to make “Cocio Summer Shake” a social experience
rather than just another product promotion.
Media: Campaign site / Radio / Outdoor
Concept: Simon Naver / Caspar Bock
Art direction, interaction & webdesign: Jacob Grubbe / Simon Naver
Motion design: Jacob Grubbe
Development: Palle Aufeldt
Music: Anyines
Project management: Madeleine Næsborg
Art direction, interaction & webdesign: Jacob Grubbe / Simon Naver
Motion design: Jacob Grubbe
Development: Palle Aufeldt
Music: Anyines
Project management: Madeleine Næsborg
