BMW
Print
BMW Z3
Awards:
Gold Pencil (One Show)
2 Gold Lions (Cannes Festival)
Print Grand Prix (El Sol Festival)
Wood Pencil (D&AD)
Art Director: Borja Arteaga
BMW 5 Series
How do you explain to someone who’s never seen the sea what the sea is like?
How do you explain to someone who’s never driven a 5 Series what it’s like to drive a 5 Series?
You can help yourself with adjectives, comparisons. Accompanied by gestures and expressions. You can even change your tone of voice and make it more euphoric. Puffing hard to describe the six-cylinder engines, gritting your teeth to recount how it feels to carry 400 hp under your right foot, raising your eyebrows and opening your eyes when talking about the new 520d and 525d. You can relax your shoulders, back and arms and list each and every one of the elements of stability and traction. You can do all this, and when you’re done whoever is listening to you will think you're talking about a great car. But you are not talking about a great car. You are talking about a 5 Series.
BMW
Like to drive?
How do you explain to someone who’s never driven a 5 Series what it’s like to drive a 5 Series?
You can help yourself with adjectives, comparisons. Accompanied by gestures and expressions. You can even change your tone of voice and make it more euphoric. Puffing hard to describe the six-cylinder engines, gritting your teeth to recount how it feels to carry 400 hp under your right foot, raising your eyebrows and opening your eyes when talking about the new 520d and 525d. You can relax your shoulders, back and arms and list each and every one of the elements of stability and traction. You can do all this, and when you’re done whoever is listening to you will think you're talking about a great car. But you are not talking about a great car. You are talking about a 5 Series.
BMW
Like to drive?
How do you explain to someone who doesn’t have children what it’s like to have children?
How do you explain to someone who’s never driven a 5 Series what it’s like to drive a 5 Series?
(same body copy as above)
BMW
Like to drive?
How do you explain to someone who’s never driven a 5 Series what it’s like to drive a 5 Series?
(same body copy as above)
BMW
Like to drive?
