Esquire Bank
Logo Redesign & Branding
Background
Esquire Bank is a full-service commercial bank serving professional service firms, law professionals, small to mid-sized businesses, and individuals.
Concept
The client was looking for an elegant, yet bold new logo that better spoke to their current business model that had evolved over the years. As with many other banks and financial institutions, their focus is on customer relationships as well as easy to use tools to manage access to their accounts. The icon focuses on the relationship aspect between the customer and the bank, yet seamlessly working together to create one cohesive unit. The word mark was custom created to be bold, forward-thinking and technology driven. For higher-end uses the yellow would be substituted with a gold foil to create an elegant and bold look.
