PROJECT TITLE: Modernized Mayan
SIZE: 1,000 sq. ft.
SEMESTER: Fall 2010
PROJECT: Individual
TYPE: Retail
DURATION: 6 Weeks
SCOPE:
The new Modernized Mayan design for the Godiva retail store will be a way of taking the consumer
back to a time when chocolate was a delicacy reserved for the gods, and served to them as a
sacrifice. Godiva would like to re-elevate chocolate to its previous place of power, while treating the consumer to an exciting, luxurious, and new shopping experience. The atmosphere will be reminiscent of a Mayan temple due to the use of pattern and tiering inspired by real-life mayan ziggurats. A contemporary touch will be provided through the selection of finishes and by reinterpreting mayan patterns and designs in the retail fixtures.
The store will accomodate a grand temple room that will serve as the store’s demonstration theater space, as well as a drink counter that will serve chocolate and coffee beverages. The traditional Godiva method of self-serve chocolate display will be incorporated into the new retail design while highlighting certain aspects of Mayan architecture. Overall, the store will be rich, glowing, and luxurious.
SIZE: 1,000 sq. ft.
SEMESTER: Fall 2010
PROJECT: Individual
TYPE: Retail
DURATION: 6 Weeks
SCOPE:
The new Modernized Mayan design for the Godiva retail store will be a way of taking the consumer
back to a time when chocolate was a delicacy reserved for the gods, and served to them as a
sacrifice. Godiva would like to re-elevate chocolate to its previous place of power, while treating the consumer to an exciting, luxurious, and new shopping experience. The atmosphere will be reminiscent of a Mayan temple due to the use of pattern and tiering inspired by real-life mayan ziggurats. A contemporary touch will be provided through the selection of finishes and by reinterpreting mayan patterns and designs in the retail fixtures.
The store will accomodate a grand temple room that will serve as the store’s demonstration theater space, as well as a drink counter that will serve chocolate and coffee beverages. The traditional Godiva method of self-serve chocolate display will be incorporated into the new retail design while highlighting certain aspects of Mayan architecture. Overall, the store will be rich, glowing, and luxurious.
Storefront Entrance
Concept Imagery
Floorplan
North wall elevation. Includes chocolate drink bar, cash wrap, and packaged chocolate displays.
Materials shown represent those in the North wall elevation.
Materials shown represent those in the North wall elevation.
Perspective view from front of store.
South wall elevation. Includes loose chocolate display, cash wrap, and boxed chocolate displays.
Rear wall elevation. Includes "theater" demonstration area, waterfall feature with projected brand logo.
Perspective from "theater" demonstration area towards front of the store
