Tackling a creative brief from BBDO and Visa that aims to spread unity for the 2020 Tokyo Olympics, we came up with a simple yet fun print concept that features one of the famous aspects of being in the Japan — the food.
We came up with quirky visual puns, inspired by macro photography of miniature figures by Japanese photographer Tatsuya Tanaka. The concept print campaign will have a promo element — people who use their Visa card to dine and buy food from participating outlets will get a chance to win tickets to the 2020 Tokyo Olympics.
*This project has been on hold since the COVID-19 pandemic and the suspension of the Tokyo Olympics.
Unpublished
Client: Visa
Agency: BBDO Guerrero
Chief Creative Officer: David Guerrero
Executive Creative Director: Federico Fanti
Creative Director: Georgina Angsanto
Associate Creative Director: Arthur Ryan Aquino
Art Director: Arthur Ryan Aquino
Copywriter: Angela Alcala
Images from Shutterstock
Client: Visa
Agency: BBDO Guerrero
Chief Creative Officer: David Guerrero
Executive Creative Director: Federico Fanti
Creative Director: Georgina Angsanto
Associate Creative Director: Arthur Ryan Aquino
Art Director: Arthur Ryan Aquino
Copywriter: Angela Alcala
Images from Shutterstock
