XTERMO
Capturing life at its best is XTERMO, the action camera built to be tough and durable. From diving down a deadly cliff to a simple family day out, the possibilities of content creation are endless. The bizarre unproportionate characters are illustrated to represent humans as unique beings, every person different than the other. They are peculiar and figurative, designed to encourage consumers to embrace their wildest imaginations and manifest their incredible creativity. Carrying out extreme sports, each character depicts adventurers celebrating their passion for sports, arts, nature, and most importantly - life.
Coloured in an odd combination of turquoise, orange, and a pinch of black - the illustrations stand out bold and unique, reflecting the image of the company. The spiral background represents life on earth, inspired by the direction of life moving infinitely inward and infinitely outward. Everyone has the power to choose their way of living. XTERMO’s choice is to celebrate the moment. The visual seeks to inspire consumers to view the world in an all-new way, capturing their version of the world with the extraordinary XTERMO. The design has been adapted to its packaging, identity design, and collaterals as well.
Designer
Jay Lim
Illustration
Moey MJ & Melissa Chiam
