IT'S BETTER TO BE ON THE ROAD
BOX
We sent these boxes to truckers, boaters, and fleet owners to remind them of the experiences of being on the road. Each trinket in the box comes with its own lessons. Each with its own stories. Because while life on the road can be damn hard, it can be just as rewarding.
BOOKLET
Each box also includes a booklet that contains stories and observations of life on the road.
We wrote the original contents. Drivers and boaters told us the stories.
Each box also includes a booklet that contains stories and observations of life on the road.
We wrote the original contents. Drivers and boaters told us the stories.
Art Director / ACD: Daryl Villanueva
Account Planner: Jacob Barry
Copywriters: Tuan Le, Thien Ngan, Son Huynh
Account Planner: Jacob Barry
Copywriters: Tuan Le, Thien Ngan, Son Huynh
