Advertising Goal: Introduce the Go Pro to an audience who aren’t extreme sports users.
How: Have people compete for an all expenses paid vacation to one of the places listed on the microsite. If they win the only condition is that they have to record and upload their experience, thereby promoting the GoPro camera. People will register through the microsite and receive a GoPro camera via direct mail. They will have 24 hours to film the ordinary events they go through in life in a way that looks epic (eg. walking the dog.) To win the competition they will require votes from social media (i.e. facebook likes and tweets).
How: Have people compete for an all expenses paid vacation to one of the places listed on the microsite. If they win the only condition is that they have to record and upload their experience, thereby promoting the GoPro camera. People will register through the microsite and receive a GoPro camera via direct mail. They will have 24 hours to film the ordinary events they go through in life in a way that looks epic (eg. walking the dog.) To win the competition they will require votes from social media (i.e. facebook likes and tweets).
Tagline: Everyday Superheroes
Social Media Outlets:
1. Facebook
2. Twitter
1. Facebook
2. Twitter
3. Youtube
Microsite.
