SCION/NIRVANA is a merch brand that sells clothing. They’re like the alte kid that doesn’t want to admit they’re alte because everyone is alte. So they can use cuss words in their designs and communication and their models can wear ugly glasses and dirty shoes but they’re not the brand that only does vaporwave edits and weird clothes. There’s a nice balance.

They’re selling to anyone that wants to buy their stuff but that’ll majorly be young people between the ages of 16 and 30 because of the type of stuff we put on our shirts: tv show references, pop culture design, etc. 

The logo was designed to be part of the brand identity and such that elements of the logo can be used on all their designs. The logo is also very flexible as it can take many forms with the wordmark or the icon.