Assessment for beverage Manufacturer Company launching energy drinks Groza.
Brief: We are a beverage manufacturer company and we are launching our new product called Groza. It is an energy drink and we are planning to capture target audience of 20-35 of age, all genders. The consumers of this drink will feel energised, free, with a young spirit and healthy.
The campaign is to increase the product awareness and demand.
We also have to highlight “Sugar free” or “Zero Sugar” on the label somewhere
Tagline: No victory without it!
Competitors: Red Bull and Monster Energy
Advertising Tone: Trustworthy, Friendly and Modern
Advertising Medium: Posters, magazine ads, social media banners
Design needed: Logo, 250ml can design, A4 Poster Design, Banner Design -728 x 90 and 300 x 250
Copy for banners and Poster:
“No victory without it!”
Now in Stores
Colours to be used: Green, Yellow, Brown, Blue any one or Two
Groza Logo Design
Groza 250ml Can Design
Groza 250ml Can Design Sticker
Groza A4 Poster Design
Groza Banner Design
