Wake & Groove
Wake & Groove is a new up and coming wakeboarding cable park in the south of Germany. Bringing an endless summer feel to Deustchland, Wake & Groove is a park made for fun on the lake without the need of a boat.
Client: Wake & Groove Cable Park
Credits: Designer, Simson Chantha (thesimsonian.com)
Agency: ICON Worldwide (icon-worldwide.com)
Identity
Originally, Wake & Groove had a logo that they were using for early promotions. But with developing a new feel, we decided to create a new identity and logo. The logo combines three elements (a water drop, a 'W', and a 'G') and couples it with a clean and kinetic type treatment, playing off the theme of wakeboarding and water sports. The design styling is well integrated with the styling of the website as a whole and can easily be carried over to marketing items.
Wake & Groove is a new up and coming wakeboarding cable park in the south of Germany. Bringing an endless summer feel to Deustchland, Wake & Groove is a park made for fun on the lake without the need of a boat.
Client: Wake & Groove Cable Park
Credits: Designer, Simson Chantha (thesimsonian.com)
Agency: ICON Worldwide (icon-worldwide.com)
Identity
Originally, Wake & Groove had a logo that they were using for early promotions. But with developing a new feel, we decided to create a new identity and logo. The logo combines three elements (a water drop, a 'W', and a 'G') and couples it with a clean and kinetic type treatment, playing off the theme of wakeboarding and water sports. The design styling is well integrated with the styling of the website as a whole and can easily be carried over to marketing items.
Website
Every action sports company needs a fresh looking website to match their fresh vibes, and Wake & Groove is no different. We were asked to develop a website that not only captured the edgy style of wakeboarding, but also incorporate the western surf vibes of California and Hawaii. The site enables viewers to explore the park, from maps and restaurant menus to all sorts of media. The site also gives information about the park such as weather, directions, news, and special offers. You can even purchase tickets RIGHT NOW!
Every action sports company needs a fresh looking website to match their fresh vibes, and Wake & Groove is no different. We were asked to develop a website that not only captured the edgy style of wakeboarding, but also incorporate the western surf vibes of California and Hawaii. The site enables viewers to explore the park, from maps and restaurant menus to all sorts of media. The site also gives information about the park such as weather, directions, news, and special offers. You can even purchase tickets RIGHT NOW!
Merchandise
To go along with the new identity and website, we created a few simple merchandise ideas for Wake & Groove. Because you are able to shop at the park and directly online, we thought it would be a great idea for Wake & Groove to have some branding collateral which they could sell or use for promotional events.
To go along with the new identity and website, we created a few simple merchandise ideas for Wake & Groove. Because you are able to shop at the park and directly online, we thought it would be a great idea for Wake & Groove to have some branding collateral which they could sell or use for promotional events.
