"Lightahome.com Magalog" - To catch the attention of lighting showroom customers, these brochures were part catalog and part magazine with lots of content for home owners provided by the Light Concepts brand. This issue, which is shown in the POS countertop display, is on energy-efficient cabinet lighting. It not only educated customers, it also drove traffic to the Light Concepts residential lighting website lightahome.com. I did the conceptualizing and graphic design for this project as well as much of the copy writing. Guest copywriters and a print buyer also assisted.