BMW - Salão do Automóvel 2018
BMW ask Ogilvy Content Studio Brazil to create an instant live content on their stage in Salão do Automóvel (AutoShow) 2018. We made the fast and furious team and gone up to fight. The Results: Great numbers of engagement on Instagram and Facebook.
Value moments shared on BMW channels...
We've made interviews, lives, timelapses and many other kind of digital content to entertain and mantain the public informed during the hole event.
It was a complete imersive experience that attracted brandlovers and many new subscribers to BMW.
Well done guys, we've made it!
Choose your favourite BMW, thanks for watching.
Credits:
Brand: BMW, MINI
Agency: Ogilvy
Content Direction: Thiago Bancaro
Art Direction: Bruno Parola
Copywriter: Natália Antunes
Production: Hogarth
Brazil 2018
