One of the proposals created in collaboration with INENSU London for UNIQLO. The brief was to create a digital campaign to help raise awareness of the UNIQLO brand and increase awareness of the UT sub-brand.

 

The concept was based around a simplistic slot machine mechanic involving a free-to-play app where users have the chance to win rare and limited t-shirts while pushing the brand's online mobile experience through social media.

 

A minimalistic flat colour grid was designed keeping on brand with UNIQLO's colourful personality and distinctive style.

 

 

Store display featuring QR code linking to the app/site.