Samsung Galaxy Tab A6
Create buzz and build awareness of Galaxy Tab A 2016 and engage with the target audience to build the needs/demand of tablet. What we did is, we enhance the microsite’s interactiveness by asking users to press “Tab + A“ on their keyboard to change the website’s layout & content from “parents” view into “kids mode” view.
We also providing social media post to support this campaign, we also do an offline gathering by inviting parents and moms blogger to educate them that Samsung Galaxy Tab A6 has unique feature for kids, so we can fully control their needs on tablet.
The campaign resulted are very impressive, achieved 50% more than KPI within 3 months. With total impressions are 63.3 million impression, and gained 18 million impressions organically.
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RISE INDONESIA
Creative Director: Anca Sangadji
CGH: M. Robbyansyah
Art Director: Danny Setiawan
Content/Copywriter: Trisca Dewi
Strategic Planner: M. Iqbal
Business Director: Terry Amanda
Associate Account Director: Amelia Pryana
Production House: Plankton
Photographer: Subcollege
Create buzz and build awareness of Galaxy Tab A 2016 and engage with the target audience to build the needs/demand of tablet. What we did is, we enhance the microsite’s interactiveness by asking users to press “Tab + A“ on their keyboard to change the website’s layout & content from “parents” view into “kids mode” view.
We also providing social media post to support this campaign, we also do an offline gathering by inviting parents and moms blogger to educate them that Samsung Galaxy Tab A6 has unique feature for kids, so we can fully control their needs on tablet.
The campaign resulted are very impressive, achieved 50% more than KPI within 3 months. With total impressions are 63.3 million impression, and gained 18 million impressions organically.
___
RISE INDONESIA
Creative Director: Anca Sangadji
CGH: M. Robbyansyah
Art Director: Danny Setiawan
Content/Copywriter: Trisca Dewi
Strategic Planner: M. Iqbal
Business Director: Terry Amanda
Associate Account Director: Amelia Pryana
Production House: Plankton
Photographer: Subcollege
