Christmas broke out of the Tetris for just one year - but the stong and prominant presence of red still said Vodafone

 

Oversize red hanging lights were the modern twist on the Christmas bal bal. It brought to life the diffesed light image in the background. The devices protruded from the back panel, so they stood out, adding another dimension to the display. The fourth window consisted of individual lit letters and a sparkling decaled message to the shoppers of Oxford Street..
 

The essence of the Flasgship store creative was scaled down to be applied to the 400 retail stores nation wide. As each store is different, I devised a scaleable card that was studded with flashing LEDs that could be cut off at any point, allowing the store staff to apply the POS with ease.