Creative idea and rendering for History Channel. Proposed rendering and concept provided for Out-Of-Home advertising innovate campaign for the show Houdini. The rendering shows Houdini placed in a liquid showcase recreating his famous underwater escape. A "call to action" on the ad face would prompt the user to press a button releasing water into the showcase. A timer would then show how long Houdini could hold his breath.  

History used the innovate concept in bus shelters throughout Chicago. Actual campaign photos above. This campaign won a Gold Obie for Interactive Content in Street Furniture.