In recent years, there are many different types of disasters occurred in the world, such as Tsunami in South Asia, Sichuan earthquake, floods in Thailand and Japan earthquake... They destroyed our peaceful life and many of us were being broken hearted. Are we really can’t rebel against our faith when we are facing disaster? 

Hong Kong is located in a blessed area which never occur great disasters, even the opportunity of landslides have already decreased recently. Due to this reason, many Hong Kong citizens have less alertness on disasters. Also, some of them still think that disasters will never happen in their life and take it as a joke. If disasters really occur in Hong Kong, how many people will become a victim? It will too late if we persist in our traditional attitude and perspective until a great disaster occur in Hong Kong.

Although we cannot avert disasters, we can reduce the death rate if we are willing to enhance our disaster preparedness knowledge. We should strengthen our awareness in our daily life and do well on disaster preparedness, for instance, do inspectation and maintenance for slopes  regularly. When disaster is coming, we should make a certain decision in order to escape from danger.

The aim of this campaign, “Red Plus Laboratory”, is to enhance our target audience’s disaster preparedness awareness through different media and deliver knowledge by using a light-hearted approach. Hope that citizens won’t ignore and evade disasters any more, and take this issue seriously again. Finally, we hope that people can learn something from our campaign but not just engage in.
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