Every 3 years, by law, the IEC has to get a new agency to do their campaign for the upcoming electoral period.
Alongside Six Fingaz Media (a small joburg agency), we pitched for the business and won.
We based our campaign on the popular local slang "Ek sê", meaning "I say".
Replacing the "ek" with the iconic X - a world renowned symbol of voting - it communicated simply
what we wanted everyone to do:
X-sê, go and register
X-sê, go and vote
Loeries finalist for integrated campaign
Supporting print, outdoor and digital roll-out
Registration Posters
Voting Posters
Merchandise
Bumper Stickers
Outdoor Digital Billboard
Interactive installation
Wall Mural
Online web banners
Social Media
Influencer Post
