I was privilieged to work on the digital strategy for Anytime, Anywhere, a through-the-line brand campaign for the Air Force with a digital core. At its centre was an interactive video, which you can view here. I worked on the campaign's social approach, search strategy, user experience and ensured that everything we did fitted into the wider Defence Force Recruitment 2012/13 Digital Strategy.

 

The campaign has subsequently won a Bronze Cyber Lion at the Cannes International Festival of Creativity.