The remarks explain that all the mentioned older printers can still make money (if you swap them for a new one from HP)! This bull's eye hit put trainees creatives Mara Grimm and Johan van den Outenaar straight on Amsterdam's creatives map. And an entry for the ADCN awards as well.
And an attached folder to explain the trade action for old printers whereof you can receive lots of benefits.
Key visual: old model printer making money