Johan van den Outenaar's profile

DM case with great response [Hewlett Packard]

The remarks explain that all the mentioned older printers can still make money (if you swap them for a new one from HP)! This bull's eye hit put trainees creatives Mara Grimm and Johan van den Outenaar straight on Amsterdam's creatives map. And an entry for the ADCN awards as well.
And an attached folder to explain the trade action for old printers whereof you can receive lots of benefits.
Key visual: old model printer making money
entry
DM case with great response [Hewlett Packard]
Published:

DM case with great response [Hewlett Packard]

Direct mailing in disguise as a bank statement with only crediting. A response of about 80% was the exceptional result.

Published: