The brief:
Our task here was very broad, touching every aspect of the brand. The insight we based our thought process on was that the market was saturated with competitors with similar attributes. So our opportunity was to create an impact through the spirit of the brand.
Our task here was very broad, touching every aspect of the brand. The insight we based our thought process on was that the market was saturated with competitors with similar attributes. So our opportunity was to create an impact through the spirit of the brand.
The result:
We started out with designing the products themselves – cutting fabric, experimenting with silkscreen printing, even designing surfboards and accessories. At the same time we began the process of determining the brand’s main focus. We chose to work with a limited color palette, defining the characteristics of each product, and finally, provided the marketing tools – from the online ad campaign to the website, catalog, posters, t-shirts and merchandise.
We started out with designing the products themselves – cutting fabric, experimenting with silkscreen printing, even designing surfboards and accessories. At the same time we began the process of determining the brand’s main focus. We chose to work with a limited color palette, defining the characteristics of each product, and finally, provided the marketing tools – from the online ad campaign to the website, catalog, posters, t-shirts and merchandise.
