Brief
This project took place from September 9th to November 7th, 2017. It focuses on studying Philips' brand image and product design. I tried to applied features I learned from my research to my sculpting.
About Philips
Founded in Eindhoven, Dutch, 1891, Philips is a world-wide leading company in lighting, household appliance and now medical device. Its aesthetic has been an impact for more than a century. Philips has designed so many products and every single product has some qualities that emphasizes Philips' brand identity , especially when it comes to products' forms.
Products' features
I focused on Philips hair dryer's design. A Philips hair dryer is neat yet a great example of ergonomic appliance design. The design is always on-point and iconic.
Ideation
I had three form proposals based on three main bodies.
proposal 01
proposal 02 ✓
proposal 03 ✓
Outcome
After doing much sketching and model making, I started to make these two pieces.
FORM STUDY 01
Material: styrofoam, ABS, clay, plastic filler, spray paint
FORM STUDY 02
Material: styrofoam, plastic filler, spray paint
That's all.
Thank you for your time :)
