Jenn Tse's profile

Clean & Fast Navigation

Macy's Clean & Fast Navigation Lean Lab
Mobile Menu – Buy Online, Pick-Up In Store Facet
Re-design of the mobile menu for buy online, pick-up in stores facet. In addition to filtering product assortment by store pick-up location, customers will see an explicit default option to have items shipped and delivered to the customer, making it easier and more obvious that a store location needs to be selected to update the product assortment available for pick-up at that particular store.
Mobile Menu – Filter Menu Redesign
Re-design of the mobile filter menu from a multi-panel filtering experience to a single panel, accordion-style menu, making it easier for the customer to filter the product assortment within a single experience. The product assortment will auto-update based on the customer’s selections, and would also be prompted with an error message if their selections yield zero products.
Mobile Menu – My Shopping History
Create mobile navigation point to “My Shopping History”. This is the customer’s browsing history, making it easier to go back and browse previously viewed items along with current availability, pricing and any application promotions. If the customer’s shopping history is empty, there is call-to-action copy and “shop now” link prompting customers to start shopping.
Clean & Fast Navigation
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Clean & Fast Navigation

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