The K-razy Billboard
NU tea launched the K-razy competition, a fan battle between K-fans to win one of the 127 tickets to Korea. How could NU tea get their attention when they only had 3 billboards in the whole of Indonesia? Since K-fans will do anything to get noticed by their K-idol, we decided to let 3 K-fans take over the billboards and battle each other for attention. The campaign was launched on Twitter with an epic selfie and within a day it took over the internet...
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Credits
Title: The K-Razy Billboard
Agency: Mirum
Client: NU tea
Year: 2019
Title: The K-Razy Billboard
Agency: Mirum
Client: NU tea
Year: 2019
