WHO Royal South Australian Society of Art (RSASA)

ABOUT RSASA is a 160 year old art organisation, comprised of South
Australian artists and associates whose goal is to encourage interest
and understanding in our arts community. Their office and gallery
space are housed in the Institute Building, corner of Kintore Avenue
and North Terrace.

WHAT RSASA intends to go through a re-brand. They want a new logo,
visual identity, stationary mock up, website mock up (home page
only), and a PDF poster for their sandwich board.

OBJECTIVES RSASA would like for the organisation to have more appeal to a
younger audience. They want their visual identity to be contemporary
whilst also reflecting their long and prestigious history. The goal is to
increase membership sign ups from 18-30 year olds.

AIM/MARKET They are wanting memberships to appeal to a 18-30 demographic while not alienating current members whose age range leans toward retired.

FEEL Fresh, clean, classical made modern, exciting

DELIVERABLES An electronic presentation (24pp, A4 base) including; a logo, a branding style tile, stationery mock up, font design, sandwich board poster, website mock up (home page).

LEGALITIES Any images used should be creative commons. Copyright remains
with the designers.

MANDATORIES A rational is expected to explain creative choices.