Made this for a contest, the client asked for a logo for a Land Rover Defender Parts Store called: "Defclusive". The Brief didn't stablish the demographic or core values of the brand, it only made clear that the logo had to be "with fine details, yet very tight". The logo would be used in both print (stationery, posters, etc.) and digital media.

Concept: I blended a letter "D" with a Land Rover Defender hood, gave it a slight 3D effect and set it on a 45 degrees angle. 

Colors: used a very clean and modern palette of only white, black and different tones of gray.

Type: used a geometric snas serif font for the main name in bold style to represent the precision of the parts and the heavy duty nature of the Land Rover Defender. Added a tagline in a lighter sans serif font for contrast.