The FiOS brand was brought to life through the eyes of a orchestra conductor. He demonstrates the product by taking advantage of the quality, speed and reliability of the service to perform his art. This campaign extended throughout offline and online media. it began as an online concept, and was able to extend beyond in a cross polination process that ended up in beautiful executions of photography and video that were showcased throughout the digital and analog ecosystem including: social media, television, print, pre-roll, rich media, standard flash and website.
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