Hi friends! I hope you enjoyed my take on Seattle's NHL team. This was a passion project born out of a desire to create something beyond my typical scope of work. I had a ton of fun building this team from scratch, deciding I hated it, forgetting about it for two months, coming back to it, liking it again, creating marketing and branding concepts, and mocking up all of the different collateral (except the jerseys -- that part was not fun). Looking forward to seeing what direction Seattle's NHL team will eventually go, but in the meantime, they'll be the Freeze to me.
