Challenge
To raise awareness, and gain support for Earth Hour.
Solution
An idea that punters could really get their hands around. A beer glass that teaches you the impact of global warming on the future level of the sea. On the side of the glass was an accurate measurement of what scientists predict will be the level of the sea in the year 2020, due to global warming.
Pubs were distributed the glasses, and any patron that was there at 8pm to support Earth Hour were given a frothy pint of Cascade Green. What better way to show your support than to have a drink with your mates, and watch the level come down.
