THE BRIEF
Dramatize Pizza Hut's on-time delivery by building on the "Hate Late" idea. Execution leverages on the insight that underneath the many excuses we make for being late lie the real reason for our constant tardiness. From a print campaign, this evolved into
an integrated campaign.
Industry Recognition: Spikes 2009, Integrated Campaign (Silver); Philippine Ad Congress 2008 Integrated Campaign (Silver)
