Meet Brad Beth...

 

"Brad Beth is the personification of bad breath. No-one wants him around, How would you put a stop to Brad Beth to interrupt bad breath?"

 

An integrated social media campaign that created a viral following via platforms such as Facebook, Twitter and Youtube. By aiming at a younger demographic, we created a character that you love to hate. 

 

The Brad Beth Contest launched April 2013 on a youtube channel.