Client brief
Create a brand awareness campaign for tablets powered by the intel atom processor.
Challenge
Not many people are aware that tablets powered by intel atom processors are superior to similar devices powered by other processors.
Key USP's
Intel atom processors are superior in speed, are compatible with all apps and are intelligent to suite any lifestyle.
Creative execution and rationale
Just like an Atom is made up of a negatively charged nucleus and attracts positively charged protons to revolve around it, so is the intel atom processor designed with you at its core and its key functionalities are shaped to revolve around your needs.
Responsible for concept, art direction, copy and integrated design executions.
Print ads
Youtube skin
"I Love Tech" app - is a technology app for tablets. The app is used to upload and share any technology adavancements or achievements users may have, on their facebook profile. The more uploads you share on your fb profile the more 'tech points' you collect. The more points, the more chances to win an intel powered tablet at the end of every week.
Mall parking arm
Mall parking mupi
Mall elevators
Mall escalators
Mall restroom mirrors
Intel experiential kiosk
Instore security gate
Lenticular popup stand
