ARS LATRANS Festival Rebranding Case Study.
Refreshment and re-interpretation of ARS LATRANS Festival visual identity. Project consisted of redesign of logo, design of promo materials and business cards. The Rebranding Brief and Project Assumptions are described below.
about ARS LATRANS:
An energetic organization operating in the area Krakow for six years, for three in the formalized
framework of the association. Promotes arising young artists, producers and cultural initiators.
framework of the association. Promotes arising young artists, producers and cultural initiators.
Current Projects:
• ARS LATRANS Festival - an interdisciplinary art festival
• Full Moon Ball - a networking meeting for creators from the creative industry
• 'In a semi-lying position' - a summer space for the exchange of thoughts and experiences
The purpose of the association is to conduct cultural and artistic activities, especially in the field of initiating interdisciplinary cooperation, development and promotion artists and their work, as well as networking of creative industries, i.e. artists, producers, managers or cultural and artistic organizations.
• Full Moon Ball - a networking meeting for creators from the creative industry
• 'In a semi-lying position' - a summer space for the exchange of thoughts and experiences
The purpose of the association is to conduct cultural and artistic activities, especially in the field of initiating interdisciplinary cooperation, development and promotion artists and their work, as well as networking of creative industries, i.e. artists, producers, managers or cultural and artistic organizations.
Old Logo:
Rebranding Design Brief:
Target Group:
• Artists - young artists who can apply to present their work on
one of the events
• Events Participants - persons over 16 years old, with no upper age limits,
but largely up to 35 years old, interested in culture and art, open to new ones
experiences
• Culture Institutions and companies supporting or willing to establish cooperation
• Artists - young artists who can apply to present their work on
one of the events
• Events Participants - persons over 16 years old, with no upper age limits,
but largely up to 35 years old, interested in culture and art, open to new ones
experiences
• Culture Institutions and companies supporting or willing to establish cooperation
Rebranding direction:
Necessary detachment from the old image - not very professional font, eye too universal and commonly used, it does not bring to mind the product that the recipient can receive in relation to the brand, and the "search" or action carried out by ARS LATRANS (searching for artists to present and promote them creativity as part of the ARS LATRANS events).
Visual identification should suggest that the brand is professional and responsible in its activities, creates products of very high quality, at the same time it is innovative and creative, it also has knowledge of art,
culture and social currents, as well as a sense of aesthetics.
Necessary detachment from the old image - not very professional font, eye too universal and commonly used, it does not bring to mind the product that the recipient can receive in relation to the brand, and the "search" or action carried out by ARS LATRANS (searching for artists to present and promote them creativity as part of the ARS LATRANS events).
Visual identification should suggest that the brand is professional and responsible in its activities, creates products of very high quality, at the same time it is innovative and creative, it also has knowledge of art,
culture and social currents, as well as a sense of aesthetics.
Concept Sketches:
New logo design:
photos: Adrian Grotyński
gimbal operator: Patryk Łach
light: Konrad Miklaszewski
mua: Julia Siekańska
concept and stage design: Ula Kocjan
gimbal operator: Patryk Łach
light: Konrad Miklaszewski
mua: Julia Siekańska
concept and stage design: Ula Kocjan
production: Aleksandra Leszczyńska-Gajda
production manager: Ewa Maria Nowatcińska
production manager: Ewa Maria Nowatcińska
music: Gaijin Blues 🎎
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