Brand Design, Packaging
As Philips embarked on a new mantra of "Sense and Simplicity," the packaging of their products needed to resemble the movement as well.
This package design formula was part of a global design project, which was used to unify the entire Philips family of products, by using a design that translated clearly on an international scale. I had the privilege to be part of the design team that developed the graphic formula for the product packaging.