The summer-2019 in Ukraine was hot. The ice cream market was hot too.
Several brands launched a high-budget campaigns with celebrity.
So, how could a little brand “Laika” draw your attention?
We decided to catch you with an out-of-box video in digital.
Because the right targeting allows getting the greatest results with our budget.
In the pre-rolls, we played with the meme of animals with human hands.
We made alive our logo. And it is impossible to skip a brand-hero, like our.
We made this to say, that ice-cream is so delicious! So delicious, that you would like any situation with it!
Even the heat. Even a cat, despite you, are a dog.
Even pre-rolls.
Try it, like it.
