Nurofen Quickzorb TVC
The Brief
Launch the new, fast-absorbing Nurofen Quickzorb product with a distinctive blue packaging to establish a seperate identity from regular Nurofen.
The Insight
When you take an anti-inflammatory tablet, you usually want relief as fast as possible because it's interfering with your day.
The Idea
When muscle pain gets in the way of exercise, Nurofen Quickzorb will quickly get you back on track. The creative takes place at a pool to visually highlight the blue branding for Nurofen Quickzorb and strengthen in-store recall.
