Halls changed the formula of one of its most beloved products, Halls Mini, from a sugar-free version to a added-sugar one. It was a disaster: complaints were so massive that overall trust indexes for Halls - the #1 candy brand in Brazil - started to drop.

Thanks to a strongly integrated team, the agency was one step ahead of the client's customer care and was able to diagnose the problem quickly through social media responses.

Halls is a bold brand, so it won't give polite excuses but a bold response.

No PSAs or official releases: Halls chose to listen to consumers, switch back to the old formula and get rid of its flop in style: by exploding all boxes left.