DISCLAIMER: This project has no connection to the HP brand. This is purely student work done for a course at California State University Long Beach, and was not created for profit or to rival the original company's brand or logo.
This premise of this project was to create a sustainable package design for a retail product that is overpackaged. I chose to repackage HP Ink cartridges by creating an entirely new program, the Rethink Program, that not only creates less waste through packaging but through recycling the cartridges themselves. This program would use a transformative packaging that flattens to become a mail-ready envelope in which consumers would return one or two used cartridges.
