In the Philippines, dental care for dogs isn't prioritised much by dog owners. To encourage pet parents to take care of their dogs' oral health, we created a series of print ads that showed everyone what could be on the other side of your dog's excited grin.
After being selected to participate in the 2018 New Stars competition in Busan, Korea, this series was our entry for the internal competition that would determine the agency's representatives.
Art Director: Gab Bernal
Copywriter: Louise Mae Tam
