Eurobest Young Creatives Competition Greece 2018 - 3rd award
Brief.
Young people of Greece don't participate in political elections anymore because they are disappointed of the politicians and the political parties. They don't believe that their vote can change things. You need to create a 360 campaign, which will get their attention and make them understand that their vote matters.
Insight - Idea.
Young Greeks are part of Greek society. By not voting they make the electoral outcome incomplete, therefore non-functional. Millenials don't like pointing fingers so how are we going to spread our message and make our campaign...functional?
Print.
Social Media amplification.
As you saw, our creative idea is about all the things that are non-functional once they are incomplete, just like the electoral outcome without our participation. So in order to spread our message through social media we used famous influencers,
who have their own merch, post a photograph without caption showing an incomplete product.
Only the next day will break their silence explaining the idea behind the post on their Instagram Stories and they will send their followers to voteforcompletion.gr a platform where they can find their election center.
Digital.
Last but not least, we wanted to bring to life our idea organically through a digital amplification. So we create a site for those who are curious to see how the most famous sites would be if they were incomplete.
How?
While they scroll down the whole site would be incomplete. Our message will appear through a pop-up and a link will send them to voteforcompletion.com.
Thank you.
