'Stark' meaning 'Strong' in Swedish, is a new gym in Sweden that found us after seeing our branding work with the Nepenthe Hotel in Costa Rica. We quickly established that a word-mark logo would work best for them so we set about constructing this. We love to create clever identities, this is shown perfectly with the dumbbell within the letter 'S'. From this we can roll out the icon across any form of collateral and remain distinguishable