ESPN
HIGH NOON
Show Branding
CONCEPT | LOGO | DESIGN | ANIMATION
2018
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High Noon was designed from the ground up to be a different kind of sports debate show - just two dudes hashing out the latest developments in a stripped-down no-frills kind of way. We worked closely with the development team to craft a visual identity for the show that communicates this unique approach.
From the first frame of the graphic open it’s clear that you should expect something different. Plus, the show is actually on at 4pm, which is strange AF. It’s always noon somewhere...
Our work included the logo development, motion identity, and design of the on-air graphics package.
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SHOW PACKAGE
REJOIN, BUG, CUTLINE, MONITOR CYCLE, TRANSITION
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TYPOGRAPHIC ELEMENTS
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THE DESIGN SYSTEM
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CREDITS
Directed by Block & Tackle
Creative Director
Adam Gault, Ted Kotsaftis
Executive Producer
Sari Rosen
Producer
Mark Forte
LEAD DESIGN
Tim Haldeen
DESIGN
Adam Gault, Ann Kruetzkamp, Alex Mariscal, Benjamin Hill, Gordon Waltho, Rachael Park
Animation
Carlos Foxworthy, Gung-kai Koo, I-Cheng Lee, Nol Honig, Ted Kotsaftis
CLIENT - ESPN
Erik Rydholm, EXECUTIVE PRODUCER
James Eschricht, BRAND CREATIVE MANAGER
Peter Castellano, ART DIRECTOR
Michael Foss, DC STUDIO DIRECTOR
Carol Boyle, SENIOR CREATIVE DIRECTOR
Mark Rohrer, TECHNICAL SUPERVISOR
Howie Lutt, SHOW DIRECTOR
Ashlee Perry, SHOW ASSISTANT DIRECTOR
Kristen Sauerman, VIZ DESIGNER
Barry Rahmy, SENIOR DIRECTOR
Kathy Rajculo, SENIOR DIRECTOR
