EDICIÓN LIMITADA CERVEZA MAHOU - LIMITED EDITION MAHOU BEER
Edición Limitada Cerveza Mahou - Proyecto ficticio de edición limitada para la cerveza Mahou.
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Limited Edition Mahou Beer - Fictional project for Mahou Spanish beer.
CONCEPT
With this limited edition of the Spanish beer Mahou, we want to pay tribute to the work of the English music group, Queen. The choice of a music group for this project is due to the close relationship we could say that exists between the consumption of this type of drinks, beers, and an environment with music in the background.
One of the main objectives that is intended to be achieved through the use of the group and its work is to attract a younger audience (the same year the film Bohemian Rhapsody was released, so the younger potential consumers will have heard of it, hence the collection will grab their attention) in addition to giving the older public an edition that will transport them to their youth and in general, evoke good memories. As one of the briefing requirements was to both attract young consumers while not losing the older ones that the brand already has.
The titles of the most iconic songs of the quartet will be used to name the different varieties of beers presented in this special pack.
In this edition, the bottles are intended to be sold separately or as a collection in a four-pack container whose box is also designed according to the group.
