WHY IS smartwater CALLED SMART?
the first interesting thing about the brand "smartwater" is that all its communication is always in lower case!
now, the client wanted to solve a direct problem - the target audience was failing to understand how is smartwater, smart? does it function like a smartphone?
So we roped in the stylish and sophisticated celebrity, Rhea Kapoor as our endorser who very well matched the brand personality. And here was our direct solution in the form of this campaign below!
