The packaging has both functional and aesthetic appeal consisting of 3 linked boxes housing the 3 fruity flavours and held together with a cord. When untied, the three boxes becomes a threesome display appearing side by side. 

Bright contrasting colours are used to give a refreshing edge. The graphics on the packaging reflects the exuberance of youth having fun – frolicking in the wild sea, basking in the summer sun with the breeze in the face.

This is a winning entry for the Singapore Packaging Star Award and AsiaStar Packaging Award 2012.
Vodka Cruiser
Published:

Vodka Cruiser

The project was to re-label an existing product and make a packaging that would hold 3 bottles.

Published:

Creative Fields